Introducing a magic tape measure based on the movie Mary Poppins that'll reveal your kid's hidden talent, aiming to aid parents to achieve their kid's goals.
It is an interactive landing page that sells the product while explaining its features through scrolling.
I combined and curated illustrations throughout the landing page and gave it the look and feel from the movie.
Inspiration: First I picked a few successful landing pages and analyzed them some of the key finding were
Bold engaging CTAS
Big slogan text
Conveying visual
Incentive such as a discount voucher / limited time offer / trial
I gathered the values for the landing page which were: playful, interactive, storytelling
I performed user testing with classmates to improve the interactive features and make sure every page is clear.
Finally I used the item that I'm essentially selling to connect between the pages and reveal the next one, with a symbol of the hostages.
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