For my new water based product I infused nectar to create and visualize a natural energy drink.
As for the target audience - night owls and party goers, which then guided me to the aesthetic of the product and decide the values of it's visual identity.I divided the product into a package experience. Before (energy drink) During (energy gummies) and After (revitalizing serum).
Side note - the goal was to bring a product that doesn't necessarily screams this is an energy drink, I intended it to be unique and mysterious.
#090909
#DCFF46
#FAFAFA
It is consisting on one hand the nightlife aspect of the brand but also communicating where it comes from which is the humming bird known for her nectar based diet.
I went for a gestalt feeling and minimal shapes.
The logo type or the brand's company name is to ensure the potential buyers that this product is about energy, and a boost of some sort.
Yotam Rosental ©2024. All rights reserved.